EuroVision - Denmark

SONNY FREDIE PEDERSEN

Music & Performing Arts has always been the main ingredient in SONNYs life and has always been the one and only way of expression.

Since childhood SONNY has trained singing, acting and dancing and developed the unique set of skills that has gained him International recognition. With his success in showbiz since childhood SONNY has become a National phenomena in Denmark and has performed for millions of people across the Globe through live shows and television.

– SONNY is a Danish chart topping recording artist with 4 albums in his body of work. His latest studio release was the album “INTERNATIONAL” released through his own label in partnership with Warner Music Group.

– SONNY has landed several major shows in Television. From National documentaries being produced about him and starring in his own seasonal TV shows evolving around his artistic life and to Artistic Directing his own TV show concept for National TV. In the USA SONNY has appeared on shows such as “Dancing With The Stars” “The Oscars” “Americas Got Talent” “Dance Your Ass Off” amongst others. 2014 marked the year where SONNY was asked by “EuroVision”, the worlds largest music show to compose, perform and feature for the show in Denmark.

– SONNY has played leading parts at many of Denmark’s largest theatrical venues in big production musicals with major audience and critics appraise. SONNY has starred in plays such as “GREASE” as Danny Zuko, Cast as lead role of Troy in “High School Musical” and in “West Side Story” as Baby John.

Since moving to Los Angeles SONNY has been hard at work on some of Hollywoods biggest productions with his singing, dancing and creative skills and has gained a great reputation on-stage as well as “behind the scenes” working with major artist’s such as Christina Aguilera, Paula Abdul, Nicki Minaj, Taylor Swift, Kylie Minoque, Nicole Scherzinger, Nick Cannon etc. Working with Nick Cannon and his “NCredible Entertainment” gave SONNY the chance to sing as an official replacement for Chris Brown performing his song “Better With The Lights Off” on the U.S. show “Americas Got Talent”. Viewers have also been able to follow SONNY weekly, as part of the cast and creative department on the All Star Season of the #1 Television show in the U.S. “Dancing With The Stars”. In early 2013 SONNY was a part of the Annual MuseXpo in Los Angeles as a featured artist of the Expo. In 2014 he was hired by Hollywood Director Kenny Ortega as head choreographer on his new Feature Film “A Change Of Heart” Starring Jim Belushi, Gloria Estefan, Kathy Najimy, Virginia Madsen amongst others.

As an entrepreneur SONNY is the owner of the oldest Performing Arts studio in Denmark. He is the 3rd generation of this 80 year old establishment. In 2008 he launched Europe’s first INTERNATIONAL DANCE ACADEMY. Gathering European talents to come study at his academy in Copenhagen and later to take them abroad for 3 months to Hollywood in the U.S. to study with SONNYs extensive network of industry leading professionals.

With SONNY, everything you see is always straight from the heart. From his music, his choreography to the music videos. He writes, directs, conceptualizes and choreographs. You will find that SONNY is truly one of the most humble persons you will encounter and is dedicated to always keep educating himself and strive to push and share the art of entertaining.